Let's Talk About Insights
As a university, maintaining a database of alumni names, email addresses, and phone numbers is a good start. Relying solely on this basic information often results in generic communications that are easily overlooked. To create relevant, targeted experiences, you must uncover rich insights
- Demographic info: Age, gender, international experience, and net worth indicators provide foundational insights into your alumni, allowing for more personalized engagement.
- Work Profile: Understanding leadership roles and the size of companies alumni are associated with helps tailor communications to align with their professional status and interests.
- Social Intelligence: Tracking media mentions, luxury goods ownership, political connections, and social media influence offers a deeper understanding of alumni’s social standing and public persona.
- Interest & Engagement: Monitoring participation in university events, donation history, and involvement with alumni activities ensures your communications are relevant and timely, fostering a stronger connection.
- Keep reading to know more.
Engagement Pyramid
Alumni feel overlooked when universities use a one-size-fits-all approach, sending donation requests instead of valuable career and networking information. Engagement Pyramid model shows that 3-7% of alumni are highly engaged. Targeted strategies can engage the next 40% nurturing the 30%.
- Naturally Interested (3%): This small percentage of alumni are inherently engaged and responsive, making them prime candidates for tailored, high-impact communication.
- In Engaging (6-7%): These alumni show potential for engagement and can be quickly brought on board with targeted outreach strategies.
- Open to Engaging (30%): This group is receptive but needs consistent nurturing and relevant content to become more involved.
- Don't Think About the Institute (30%): Alumni in this category rarely think about their alma mater and require more personalized, engaging content to capture their interest.
- Confident They Won't Engage (30%): This segment believes they will not engage, presenting a challenge that can be addressed through innovative and highly personalized outreach efforts.
- If you want to know more about this strategic alumni engagement plan, connect with us and talk to our experts.
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